[fusebox_transcript]
Steve (00:04):
Welcome to rearranging change how you market to an ever changing world. I'm your host, Steve McChesney.
Steve (00:17):
Hello everybody and welcome to episode number two, rearranging change where we talk about how we market to an ever changing world. We're still on our generation, so this week we're going to talk about the baby boomers. Now, that's my generation. That's where I was born. Once we understand a little bit about them, we'll know a little bit more how to market to them. Well, they were born between 1946 and 1964 the boomers make up about 23% of the American population. They got their name from a Washington post article. It was called the postwar baby boom. After the return of the soldiers from world war two, there were new babies born to the tune of 10,000 per day. Now when you have that many new humans added to the planet so quickly, you got to put him someplace. That's where suburbia, it was created. They were also known as the me generation.
Steve (01:09):
That's because this generation was all about how much wealth and power that they could actually a cure. You remember they came from parents who came from the great depression and when they got presents, they usually only got one for Christmas or for their birthday. They didn't get a tree full of them, so as they grew up, they wanted more and more and more. So they called them the me generation. Now what they were promised was the American dream. If they pursued it and boomers took that to heart, they attack the workforce with a vengeance. The Wii FM radio station was created. Now that's a fictitious radio station that stands for what's in it for me now. Baby boomers made it famous, but we all kind of have that radio station playing in our heads. Now they attack the workforce. Like I said, with a pure determination and the passion they created, the term workaholic and 40 50 and 60 hour work weeks were the norm due to this focus.
Steve (02:02):
They did become the economic powerhouse. They made a lot of money and they spent a lot of money. Credit cards made their way into the mainstream and that created a whole other list of problems. A long work hours and financial issues had a detrimental effect on their family lives. Although many moms would still stay home and take care of the kids. Dad was seeing less and less and a lot of women went out and joined the workforce as well just to increase the income for the household. Now, this generation had the highest divorce in second marriage rate in history. Now, unlike their parents, this generation did not adhere to the rules and they did not trust the government. American society was changing. Some boomer values included antiwar, anti-government trust. No one over 30 equal rights, equal opportunities and personal gratification. Civil rights, women's and environmental movements played a big part in the boomers development.
Steve (02:59):
There were protests and sedans. The Vietnam war had taken its toll and also the assassinations of John F. Kennedy, Robert Kennedy, and Martin Luther King jr that dampened their view on what the future might hold. This may have been the seeds that were planted for boomers to eventually become the power in local state in national politics. By the way, that is a position they still hold. This world is run by baby boomers. At the moment. There was also peace, love, and rock and roll had the sexual revolution, flower power and Woodstock all happened in this generation. No, a lot of wealth was lost in the financial crisis. In 2008 the stock market took a bad turn and 401ks lost their value and the real estate burble had bust. Now this crisis I left many of the baby boomers unable to retire. They lost their financial wealth so they had to continue working and they still continue working to this day because what they lost is what they wanted to keep, so they want it all back.
Steve (03:56):
Now, some of the events that helped shape their lives include in 1950 the Korean war in 1955 Rosa parks, I refuse to sit in the back of the bus. This is really the beginning of the huge civil rights movement. In 1961 the peace Corps was established. 1962 the Cuban missile crisis. Now again, member during the, the silent generation. Yeah, the bomb that was dropped in Japan. It was a devastating weapon. We are now afraid that we can destroy the planet. So during the Cuban missile crisis, we were afraid that those bombs were going to be landing on American soil. So that was a big, huge change for this generation as well. In 1963 Kennedy was assassinated and that was only after spending 1000 days in office. But it was devastating. In 1965 the U S sent ground troops to Vietnam the most unpopular war of all time.
Steve (04:49):
In 1968 Martin Luther King jr was assassinated. The civil rights movement is in full swing. In 1969 we had the moon landing. Now you remember again, back in the traditional generation when they had the war of the worlds broadcast and everybody thought it was for real. Well, now in 1969 we actually got a chance to leave the planet. So maybe there is a some safety and leaving the planet. But we can do it now. We can see that in 1974, president Nixon resigned and we also had the cold war with Russia. Continuing. Now in marketing to the baby boomers, you've got to remember to focus on what's in it for them. I remember w I F M what's in it for me? They invented that radio station. But you as a marketer, you as a service provider, you need to change that radio station to WWI, FMC, which stands for what's in it Mike customer because that's what they want to know. So there you have it. If you have any questions you have any thoughts you want to send me an email@steveatrearrangingchange.com I'd be happy to discuss it with you. Uh, and when we come back we're going to have our Powell. Ron says he us with another guest from his vault.
Steve (05:59):
My friends. I'd like to offer you a free copy of my international bestselling book rearranging change. How you market to an ever changing world. Just simply go to rearranging change.com that's R E a R R a N G. I N. G C H a N g.com rearranging change.com I will pay for your book. You simply pay for the shipping and handling. Once again, a little gift from me, rearrange and change how you market to an ever changing world. Go to my website, rearrange and change.com and get your free copy today.
Steve (06:40):
All right Dan, welcome back. And folks, I want to bring back to the show. Our friend run said hello Ron.
Ron (06:50):
Steve, thanks for having me back again. Apparently it did a good job last. That's fine. And so now you've invited me back. I got to keep that up. The bar is raising and raising and raising.
Steve (06:58):
You're, you always do a good job in Hey, by the way, and uh, how are you doing for these COBIT 19? Stay at home. Are you doing okay?
Ron (07:06):
Well, it's rather challenging. You know, I do a lot of work from home and I have a studio outside of my major house that I go to. But you know, it's tough because, uh, human nature is to be around other people and this is a deterrent of that.
Steve (07:22):
Right, right. Well, thank goodness for zoom, huh? You, these, you and I get to talk on zoom every now and then. So your lunch either, which is, well, I'm keeping track because I think you owe me one. Hey listen, now who'd you bring with us? Who do you get out of the vault for this week?
Ron (07:40):
Well, this guy is really unbelievable. I mean, when I first saw him before I ever interviewed him, and I've done it several times, I thought this guy's out there, really out there. But I learned real quick that he's not only a very good hearted guy, he's an extremely sharp businessman. I guess the old saying is you see what you get. Well, in his particular case, you don't see what you get because you see one thing and he gets something totally different. And we're talking about one of the two cofounders of that sensational rock group. Kiss gene Simmons.
Steve (08:14):
Oh, gene Simmons. Yay. I'm a fan. I'm a fan. I'm a fan. Wow. Great. Great businessman too. The perfect guy for a marketing podcast.
Ron (08:24):
No doubt. I mean this guy has, has his hands in everything. It's not just you know, crazy outfits, uh, makeup and on a really long tongue. I mean we're talking about a mat and knows how to make money in many different ways. He's got an image that I think is totally different than what a really like in personal life and his private life. But he's quite the entrepreneur. There's no doubt. Great. Let's take a listen. Great. We are back live all across the USA and around the world and joining right now is
Ron (08:56):
our friend who's been with us before. Mr gene Simmons. Hygiene. How you doing? I'm deliriously happy. Well I'm glad you are. Congratulations on this new venture with you and Paul Stanley. This is the first one on the East coast of rock and brews.
Gene (09:10):
certainly is and we rock and brews has been spreading around the world like wildfire. For those of you that like to type in words, try rock on CK N and it's spelled out a N E and bruises, B R E w S rock and brews.com and that'll show you the different sides of the menus and all that stuff. And so the first side on the wa on the East coast is not Orlando. It's a veto veto. Yeah, that's right. So now the reason we do that is to show folks around the world that we're serious about doing stuff from the heart.
Gene (09:47):
We're not trying to impress anybody. You know, we have celebrity star power and all that crap, but at the end of the day, you got to put your snoot on the ground and show people you're just playing folks. You're not trying to play the impress game. You got to put your heart in what you're doing. Show people that actually get bang for the buck. So what I urge you to do is to go down to a veto, forget about everything I say in the hype and the stuff. Just pull down. They're unannounced any day of the week and taste the ribs and taste the pulled pork sandwiches. And if you have gluten free issues, gluten free pizza, gluten free beers, bring your kids, bring your kids dog. Yes, we have dogs here, I haven't heard it. Dog ear, dog cookies, water crack, whatever it is.
Gene (10:41):
Procedure, pets. You can go there. We have a huge, wonderful facility. The main thing that you should know besides the food is great and the brews are tasty. We have 50 craft beers, and that means they're all manufactured locally. So none of this stuff that's being shipped in from some other place. So we support local brewers brewmasters and we support local jobs. Everybody that works at the rock and blues, and hope you don't live here, Scott, our partner here lives here, sends his kids to school here. The produce is fresh. Nothing comes in a tan. You know, we don't do any of that stuff. I think it'll knock your socks off. So today we spent the day there and made it a special day for wounded warriors. So our proud vets and uniform and some in wheelchairs. It'll break your heart and it'll remind you why this country is so great.
Gene (11:42):
So we decided to give back, present our friends and uniform our heroes, uh, with a big check, but also to treat them with the respect they're so richly deserved. Everybody ate for free. We took photos, we made some bad jokes, everybody had a great time. And uh, do yourself a favor come down and support local, you know, local businesses, rock and booze. It's not an outsider. It, it comes from within. It comes from, you know, and in a short while. Within a month. Yes, we are open and our Lando rock and roots. That's coming soon.
Ron (12:25):
Well I'm excited for you. First of all, my son is a police officer and he lives in Olvido so he can bring the entire police force over there. And, and what I was really enthused about is this grand opening that you were just talking about with the troops and the meet and greet and benefiting the Orlando VA medical center and the new Fisher house in Lake Nona. But I think this is great, but let me ask you that. I guess the million dollar question and that is, will there be live music and kiss memorabilia there?
Gene (12:54):
There is some kiss memorabilia, but it basically celebrates walking into his visit. He celebrates the culture of hard rock, classic rock specifically. You know what I'm talking everything from Beatles to lids up into the stuff that doesn't go out of style. Right,
Ron (13:10):
right. The good stuff.
Gene (13:12):
Yeah. The stuff that lasts generation after generation and continues to be the stuff that's played in stadiums around the world. Yeah. Yeah. That also includes the kiss. We're going off on the Japanese leg of our tour. Then we do the stadiums of South America, blah, blah, blah. But only the bands that counter there and usually it has to do with guitars, more guitars, less sin. The stuff that's eternal and timeless. Now the food really goes a long way to showing the girls love it because you can watch your girlish figure with some stuff, but if you really want to go to hell and back, there's some stuff that that's for your taste buds. Even on the sweet side, like my favorite nays and yeas, some people say bananas and bananas is a pastry cross that's sort of rounder and like a snowball and on the outside it's a little crispy. It's got powdered sugar and Carmel on top, and then on the inside it's truly, and then when you bite into it, hot fudge or hot chocolate sauce squirts into your mouth and what's wrong with it?
Ron (14:19):
Nothing is wrong with that. In fact, I feel like going there tonight. That's unbelievable. Now you only have 10 I'm going to do that. There's no doubt about it. In fact, that had been there today, but I had to kind of watch over the radio stations here, but 10 locations in the United States and Mexico. And for more information you can go to rock and brews.com what made you and Paul come up with the idea? By the way, Paul Stanley was there today to another member of kiss w. What was it? He just sitting around and say, somebody's got to have a good restaurant for a change with the celebrity's name on it.
Gene (14:50):
It's a combination. All things. So that one and one equals three. You can go to a restaurant where the food tastes really great and it usually costs a fortune. Yeah. This, our restaurant chain, nothing is over 15 bucks. 16 bucks tops. Terrific. And yeah, that's right. And we have 10 items, 10 10 10 10 of the items you can get for under 10 minutes and they cost under 10 bucks. I mean, you can come in there and reasonably have a great time and stay there for hours. It's not a fortune, but the food level is on par with the really expensive places. The other thing is yes, you can drink there. There are craft beers and all that stuff and usually in places like that you can bring your kids. Well, because we have indoor, outdoor, yeah, you can bring your kids. Not only that, they have places to play. We got sandboxes and you know, plastic places they can play. Plus you can bring your dog. We live dogs. Yeah, we'll give him dog beer. They love it.
Ron (16:00):
You're like the galloping gourmet of rock. Do you know that Jean?
Gene (16:04):
You know that's not bad.
Ron (16:06):
It's not bad. I've been, I've been practicing. I want to tell you something kind of off the subject. Okay. But I have to tell you this because very seldom do I laugh at things on television. You know the sitcoms today are kind of generic, but I was watching one of the episodes of your TV show where you and your family went out camping and you had rented an RV and I been down this road before and I have to tell you that they should make that into a motion picture. That was the funniest shtick I saw on television the last 40 years.
Gene (16:34):
Well, I don't know how to tell people this, but I hate nature. I hate it. You know? Imagine you're taking a shower so it rains on you. That's cool. You don't want it. You turn it off. You like it a little hotter, a little softer. You know what happens when it rains with mother nature? You control nothing. I've had enough turn it off. It's a little cold. You can't control it. It's a little hot. Can't control it. Bugs crawling your shorts, snakes, crawl up your pants. It's horrible out there. I know nothing about nature. I liked.
Ron (17:04):
I always tell people that roughing it for me is a black and white T V at a hotel rich. You know what I'm saying?
Gene (17:09):
See that. See that I'm hungry. You press a button and somebody comes in, the food is prepared. I'm going to rub two sticks together and hope to get a fire and hope there's nothing.
Gene (17:21):
I want to tell you a sad story. This is God's honest shoot my hand to God. Now if you remember that episode, you know that's real. Uh, no. That's real stuff. So we're in there. Remember there was a big bear right there that came in, scared us. The crap out of the place. You remember that? I remember that. Yeah. It was a big bear that scared the crap out of us. So you know, we're hiding from it. So later on, the trainer of the bear came onto the ships and sorry my pickup, but don't worry about it. Even though I stands up, it's eight feet tall. It's a trained to bear. You can Google this, you can Google this. I'm not making it up. After the series ended about a year ago, whenever it was, the beer actually killed an eighth, his owner.
Ron (18:05):
Oh no, I don't mean to laugh. But you use Siri
Gene (18:11):
from the belly out. Yup. Oh my God. That same air killed his owner and ADA.
Ron (18:18):
Oh my God. See that's what always breaking up about people when you go over to their house and they said, don't worry about the dog. It likes people. Yeah. Like you. Cause you,
Speaker 4 (18:26):
I worry about it. Yeah.
Gene (18:28):
Yeah. Worry about it. Right. So you're being very brave letting dogs in the restaurant then, right. Gene,
Gene (18:33):
they're outside. They're not allowed to be inside. Yeah, because you can eat outside because the weather is so wonderful here. Right. So there are tables outside or tables inside. So the laws are different on the outside.
Ron (18:44):
When can we look forward to the one in Orlando?
Gene (18:48):
We're talking about it within a month, two months actually. And there are five, five more coming in the area. There's 20 coming in Canada. We have two in Cabo, uh, one at the Delta terminal. Lax is lots of Albuquerque and the city. They're all over the place and they're great.
Ron (19:05):
Jean, I couldn't be happy for you. I really will you be back in Orlando for
Gene (19:09):
Oh yeah. Are you kidding? You'll have to beat me off with a sweat a stick. Not only that, but speaking of potato chips, we also own the only football team of any kind in Los Angeles called LA kiss. And that's kicking butt. Second season starts shortly and we're in a band that's in the middle of a two year long tour and there's a lot of stuff.
Ron (19:30):
Well, I got to tell you, you are the hottest thing out there between being an author and of course a great legend in the rock and roll business.
Gene (19:38):
Oh, I shouldn't, I shouldn't mention there's even another book that's coming up. One is called me inc, which is my newest book that's out there, but there's another one coming by March called gene Simmons, who's a powerful and attractive man. It'll be some good reading while you're sitting there doing your number two.
Ron (19:55):
Well, you know what? And a very humble man, you should have included humble. Hey Jean. It is always great. We haven't chatted in a while and it's always great. I just spoke to um, uh, Donald Trump a couple of days ago on the show and he was reminiscing about how good it was to have you on celebrity apprentice, but the IRG everybody to go to a rock and brews.com find out where these locations are now of rock and brews and where they will be showing up in the near future. But will you do me a favor when you're in town again, I will definitely be at this grand opening, but when you get the new book out in March, we come back and let's chat about it. I'd love it. Hey, junior class act. You really, I appreciate the time that you always take when you're joining us on the show and you're one of the best in the business. I love chatting with you.
Gene (20:41):
You're a powerful and attractive man, sir.
Ron (20:43):
Thank you my friend Jean. Good luck. I will be at the re can I drop your name the way when I go in?
Ron (20:49):
Yes. Tell me and I'll the owner. Okay. I'll tell him, him, me and gene, me and gene are like this. Okay, I want the best side in the house. Gene Simmons has been our special guests, the man gene Simmons of kiss and we'll be back with more with Ron said you today all across the USA and around the world.
Steve (21:06):
That was gene Simmons. Ron, you get the best interviews. I'm telling you this guy. Go ahead.
Ron (21:14):
Well, you know, it's easy. When you have a good interview, he is very difficult when you have somebody who says yes, no, and he's a personality that has a lot of uh, possess and he knows how to respond to interviews. That makes the job tremendously easier.
Steve (21:30):
Well, not only that, but the fact is we all think of him as from kiss and you even brought up kiss in the interview and he just kind of glosses over that. He's got more important things to talk about right now as far as he's concerned. Although kiss was very important to him and still is obviously, but he wanted to get the word out of his new rock and brews, which, uh, to me it's a pretty interesting place. I love the fact that they're allowing dogs.
Ron (21:53):
Yeah, I've been there several times and it is a pretty cool place and I have to tell you, when he talks about the food, the food is really, really good. And I go there with my family and I have sons and a couple of very, very small, well not actually that small grandchildren. And there's something for everybody there. And you're right, the dogs are allowed and it is extremely friendly to first responders and military gene does that very, very well. I mean, there was a day there where anybody who came in as a first responder or as someone in the military ate for free, no questions asked.
Steve (22:31):
Wow, that's, that's wonderful. And you know, you mentioned the fact that the food was so good and I, I did take notice that they buy locally, they buy from the local merchants, so it's fresh. Uh, and that's a great thing. Now he wrote a book, it was called me inc and that, uh, it talks about everything he did as an entrepreneur. One of the things I found real interesting is that his partner in a lot of these endeavors is Paul Stanley.
Ron (22:55):
Right? Okay. Another member of kiss. And they get along very well together. You know, that's a tough fence to straddle because you're not only on stage together and in business in an artistic environment, but now you have a business environment, which is a lot different than an artistic one. Uh, although it's kind of predicated on the same principles, it has a different approach to it. And these guys do that very, very well. The secret is I think, is that you can't be in each other's face 24 hours a day because that's when the problems begin. And they do that pretty effectively. They, uh, aren't, you know, singing every single day when they're not on tour and they're not in the office every single day looking at each other when they're not on tour.
Steve (23:42):
Right. Well, I know one thing is for sure you Jean and I have something in common, the three of us and that's that the three of us do our camping in hotel rooms.
Ron (23:58):
I love that story. I saw that episode. I just loved that story. He says, you know, the animal trainer says, don't worry about it. He won't touch it. Do you ever go into somebody's house? And they got a dog the size of a small pony. And they said, don't worry about it. He doesn't bite but you don't buy you because you feed him. But I don't know. When he told me that story with the trainer said, don't worry about it. And like a week later buried the trainer. I mean, I don't mean to laugh about a tragic event. Yes. The way he, the way he sells it. I mean, you gotta like chuckle a little bit.
Steve (24:31):
Well yeah, and again, I'll do all my camping at a hotel with room service. Please. Thank you very much.
Ron (24:36):
My idea of roughing it is a black and white TV at a risk.
Steve (24:42):
Do they still make those?
Ron (24:43):
No, but they have some DVDs that don't have cable, which is another.
Steve (24:47):
Right, right. Well, again, Ron, thank you very much for bringing gene Simmons to us, uh, on the show and, uh, we'll see you again, uh, next episode. Thanks Ron. And that's it folks. Thanks a lot for joining us. Again, if you have any questions, you have any comments or thoughts or desires, please send me an email@steveatrearrangingchange.com and we'll see you next week.
Speaker 1 (25:12):
Thanks for listening. We'll see you next time on rearranging changes. Make sure to visit my websites, Steve MC chesney.com. Sign up for my newsletter. We'll be talking soon.