When You Are Ready For The Next Step
“Leadership, Sales, and Marketing Results Training”
International Best Selling Author
Professional Speaker – Business Trainer and Coach
Steve McChesney
“An Amazing Experience”
“Wow! Which generation and which communication style?”
Keynote Topic
Marketing to the Generations
(The beautiful ‘Redhead’ Jean Ziglar)
Our customers were rasied with certain values and beliefs: Traditional, Baby Boomer, Gen X, Millennial, or the Yet to be Named. You must speak their language if you want them to do business with you.
Communication Style
(The master: Zig Ziglar)
Some people want all of the details, some want the cliff notes. Communicate with your customer in the style they prefer.
Motivation
We are all motivated. Which are your (or your customer’s) hot buttons: Fear, Pleasure, Comfort, Ego, Generosity, Curiosity, Love, Convience, Health, Mental Stimulation.
